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About our Privacy Practices HKParts specializes in the coin and commercial laundry business. In addition to great parts values, we offer technical information regarding your equipment. Our multi-million dollar spare parts inventory insures immediate filling of your needs - promptly. HKParts.com wants to be your exclusive laundry parts supplier. Part of achieving this goal involves working with information that helps us understand what customers want when they visit HKParts.com. We do this in two ways. First, we analyze customer information in aggregate – that is, we collect information about thousands of site visits and analyze it as a whole. This information, centered around how customers navigate through the site and place orders, is in the form of "clickstream data" and/or data gathered via pixel tags. In this kind of study, we look for trends among many visitors to HKParts.com rather than analyze information about any individual customer. Second, we may use information gathered during your visit to help customize our communications with you. For instance, if you choose to view or buy lint screens at HKParts.com, we might offer you a link to related products the next time you visit us online, or we might send you our latest dryer mailer. In the end, we hope to tailor our communications with you to fit your needs – so that you receive more of what you want from us and less of what you don't want.
The two following sections,
Information you provide
us and
Cookies – what
they are and how we use them, provide more details about information we
gather at HKParts.com. • Checkout. We ask for your name, address and contact information so we can send you your order, and so we can contact you if we have a question about your order. We ask for credit card information so we can fulfill your order, and so we can provide this information to the company or companies who process your credit card payment. We do not share any other information with third parties, except in the case of contact or order information needed to fulfill your order. We do not share or sell email addresses. • My Account. When you create an account at HKParts.com, we ask for your name, address, phone number, email address, credit card information (optional) and password. • Contact Us and Email to HKParts.com. We ask for your name and email address, and for information to help us answer your questions. If you have provided your email address to us only via Contact Us or by sending us an email message, we may follow up on your question via email, but we will not send you email for marketing purposes. We do not share questions or comments provided in Contact Us with any other company, and we do not share or sell email addresses.
Following are details on how we use cookies in specific areas of HKParts.com. • Personalizing your experience. If you've created an account at HKParts.com or if you've ordered online from us before, a cookie allows us to greet you on our home page using the first name you provided to us previously. It also allows us to provide you with information we think you may be interested in based on items you've previously purchased from HKParts! or browsed on HKParts.com. • Site browsing and searches. We use cookies to better understand which parts of our site are receiving traffic and which products are requested in site searches. This information assists us in our efforts to refine our site, as well as efforts to improve and customize the shopping experience for individual customers. • Shopping and checkout. We use a cookie to improve the ease of shopping at HKParts.com and to better understand how customers use our site. The cookie is used to "remember" which items you've placed in your Shopping Cart as you move about the site. The cookie also helps us to understand how our customers navigate through and use HKParts.com, enabling us to measure the site's ease of use and marketing effectiveness and to better target our communications to you. • Promotions linking to HKParts.com. If you click on a link to HKParts.com from a promotional link on another site, we use a cookie to help measure the success of that particular marketing effort. In this way we can better understand how to reach customers with the information they want about HKParts.
Because we rely
on cookies to make the shopping experience easier and more tailored to your
needs, your browser must be set to accept cookies before you can place an
order at HKParts.com. We send the HKParts mailers, our email update on sales and products, to subscribers and occasionally to other customers who we think might be interested in receiving this information. Unsubscribe instructions are included in each edition of the email. If you provide your email address only via Contact Us or in email to HKParts.com, we may send you email to follow up on your inquiry, but we will not use the address for marketing purposes. We do not sell or share email addresses with other companies.
We do
use email as a means of receiving feedback from our customers, and we
encourage you to
email us
with your questions or comments. We read every email we receive. |